Shackleton Centenary Expedition

Sponsored by Matrix & Timberland

The Matrix Shackleton Centenary Expedition: to Launch The Shackleton Foundation

We sought an idea to capture the imagination of the public, an idea to match our ambition. We further sought a project that would make a significant contribution to our funding goal of £10M, and thereby place the Foundation on a sound footing for the future.

In short, we needed money, awareness... and a big idea, to feed our bigger idea.

We are now pleased to announce our answer.

In 2008, we will go back to where the business started.

To Antarctica.

We will send a team of descendents of the original Nimrod Expedition team to finish the task Shackleton and his men set out to achieve, one hundred years (to the day) later.

On our first mission, we intend to set down a marker. We honour the courage and determination of our forefathers, who struggled in the Polar storms at the dawn of the last century, and whose efforts inspire us to return to the ice. We will conquer the Pole, on foot. We will take the route taken in 1908, and we will complete the mission.

The Foundation will continue to nurture that spirit in those we support next, whatever their field of endeavour.


Posted by Tim Fright on January 1, 2007 10:47 PM